Skip to content

— Services / Index

Performance sites, CRO, and replatforming for teams that measure the conversion.

Three fixed-scope engagements. One senior team. Built to ship in six weeks and lift your lead-form conversion by 64% on average within 90 days of launch.

— 01 / The three engagements

Three service lines. Published scope. Published timeline.

Each engagement below is sold as a fixed-scope project with a written deliverable list, a fixed price band, and a 6-week delivery window. No retainers to start, no discovery phases billed hourly, no "phase two" surprises.

02

3,200+ tests run last year

CRO & Experimentation

A 90-day conversion program run by our in-house CRO team. Research-backed hypotheses, weekly shipped variants, and a measurement framework that survives the redesign.

Engagement
Quarterly retainer, 8 active tests
Deliverables
Hypothesis backlog, A/B test reports, win-loss library
Stack
PostHog, Statsig, Optimizely, or in-house
Investment
$14k/mo fixed
Timeline
First results by week 6
Talk to the CRO team →
03

Migration without the freeze

Replatforming

Move off WordPress, Webflow, or a custom CMS to a modern Next.js or Webflow Enterprise stack with zero downtime, retained SEO equity, and a parallel-run window.

From → To
WP / Webflow / custom → Next.js or Webflow Ent.
URLs
301 mapping, redirect QA, schema parity
Deliverables
New stack, content migration, training, 30-day hypercare
Investment
$84k–$160k fixed
Timeline
8–10 weeks, phased cutover
Plan a migration →

Not sure which fits? Most growth-stage teams start with a Performance Site and layer on CRO by month four.

— 02 / Stacks & integrations

Opinionated stack. Native integrations. No "we work in everything."

We pick the tool that ships fastest and ages best for your team. Below is the short list we work in natively — anything outside this gets a scoped recommendation, not a generic "yes."

A.

Front-end

  • Next.js (App Router) + TypeScript
  • Webflow Enterprise for marketing-led teams
  • Astro for content-heavy publishing sites

B.

Headless CMS

  • Sanity (preferred)
  • Contentful, Storyblok, Payload
  • MDX for engineering-first docs

C.

Analytics & experimentation

  • PostHog (product + session replay)
  • Segment as CDP, GA4 for marketing
  • Statsig, Optimizely, in-house A/B

D.

CRM & lifecycle

  • HubSpot, Salesforce, Pipedrive
  • Customer.io, Attio, Loops
  • Webhooks + Zapier for ops glue

Need a stack we don't list? We'll be honest in the strategy call if we aren't the right team for it.

— 03 / Proof

An in-house CRO team, not a contractor network.

Six years, 382 sites, one fully-remote team of 27. The numbers below are the same ones our CRO team reports against every Monday.

3,200+

A/B tests run by the in-house CRO team in the last 12 months

+64%

average lift in lead-form conversion within 90 days of launch

0.9s

median LCP across all production sites — sub-1.2s guaranteed

96%

client retention over the last 24 months

— 04 / Engagement model

Fixed scope. Senior-only. Published in writing.

Most agencies sell time. We sell outcomes. The contrast below is deliberate — it's the model that lets us ship in six weeks with the team we'd want to hire.

Alpex Web

How we work

  • Fixed scope. Written deliverable list, fixed price band, no hourly creep.
  • Senior-only team. Every project led by a designer and engineer with 8+ years' experience.
  • 6-week delivery. Published week-by-week timeline for standard marketing sites.
  • In-house CRO. 27 specialists across design, engineering, and experimentation — no outsourcing.
  • You own the code. Repo, design system, CMS schema, and analytics all transfer on launch.
  • Guaranteed Lighthouse 95+ across Performance, SEO, Accessibility, and Best Practices.

The typical agency

How it usually goes

  • Time & materials. Open-ended discovery, hourly billing, scope creep by month three.
  • Junior pyramid. Senior in the pitch, juniors on the build. Account managers as the buffer.
  • "Agile" timelines. Quarterly releases, slipping launch dates, no published schedule.
  • Outsourced execution. Design or dev handed to a contractor network across time zones.
  • Lock-in by code. Proprietary CMS, no repo access, "maintained by us" in the fine print.
  • Lighthouse "best effort." No contract-backed performance score, no measurement framework.

— 05 / Questions we get every week

Frequently asked, before the strategy call.

Most prospects arrive with the same five questions. Answering them here means the strategy call starts with strategy, not with pricing.

What does a Performance Site actually cost?

Standard Performance Sites run between $58k and $94k fixed, depending on page count and CMS complexity. Replatforming engagements run $84k–$160k. CRO retainers are $14k/month. Pricing is published on the /pricing/ page so you can self-qualify before booking.

Why six weeks, and what happens if you miss it?

Six weeks is the published delivery window for standard marketing sites of 8–14 templates. We hit it because the scope, stack, and team are decided before kickoff. If we miss the window by more than 5 business days, we credit 10% of the project fee — written into the SOW.

What happens after the site launches?

Every engagement ends with a 30-day hypercare period (bug fixes, analytics validation, handover docs). Most clients either layer on the CRO retainer in month three, or move to a quarterly "site stewardship" plan at $4.8k/month for ongoing optimization. There is no obligation to retain us.

Do we own the code, the design files, and the CMS?

Yes. On launch day you receive the production repo (GitHub or GitLab), the full Figma design system, the CMS workspace with admin access, the analytics instrumentation, and a written architecture brief. Nothing is held back as a "maintenance revenue" lever.

Still on the fence? The strategy call is 30 minutes with a senior — no sales team, no slide deck.

Book a Free Strategy Session →