+71% demo requests in 90 days
Rebuilt the marketing site around a single bottom-of-funnel CTA, cut median page weight to 380KB, and instrumented three pricing variants in PostHog before launch.
Case Studies — Volume 06
Six years of rebuilds, measured in revenue.
We don't ship portfolios — we ship evidence. Every project below was rebuilt around a single hypothesis: that a faster, clearer website converts more of the traffic you already pay for. Here are the numbers, the verticals, and the working notes from the field.
+64%
Avg. lift in lead-form conversion, first 90 days
0.9s
Median LCP across all production sites
382
Client sites shipped since 2018
06 selected projects
Anonymized because the work speaks before the brand does.
Six case plates across the three verticals we know cold: B2B SaaS, DTC e-commerce, and B2B professional services. Each is presented as it would appear in an internal review — rebuild scope, headline metric, and the constraint that made it interesting.
+52% add-to-cart rate, LCP 0.7s
Rebuilt the PDP and checkout on Next.js with native Shopify Hydrogen, shipped under a fixed 6-week scope, and retired 4 abandoned third-party scripts in the process.
+38% qualified inbound leads, quarter one
Re-architected the IA around four buyer personas, moved the contact step above the fold, and rewrote every page title for the queries the firm actually wants to win.
+89% trial-to-paid conversion
Paired the marketing rebuild with a self-serve onboarding flow; the site's only job became qualifying and routing traffic to the right trial surface.
+44% revenue per session
Rebuilt six collection templates, moved to a 412KB median page weight, and added a measurement framework the in-house team still runs weekly.
+57% discovery call bookings
Cut the service taxonomy from 22 pages to 9, rewrote the offer in plain language, and shipped the rebuild with a six-test CRO roadmap already queued.
Client identities withheld at the request of the brands. Full case studies — including the brief, the constraint, the rebuild scope, and the 90-day readout — are available on request during a strategy session.
By vertical
Pick the row that matches your funnel.
Aggregate, anonymized readouts across the three categories we staff for. Numbers are medians across the 12 most recent rebuilds in each vertical.
-
01
B2B SaaS
Self-serve trials, demo funnels, PLG surfaces.
- Conversion lift, 90 days
- +68%
- Median LCP
- 0.8s
- Median page weight
- 388KB
- Median Lighthouse Perf.
- 99
SaaS rebuilds typically focus the rebuild around one bottom-of-funnel action and one qualification route — every other page exists to feed it.
-
02
DTC & E-commerce
PLP, PDP, and checkout on Shopify or Hydrogen.
- Add-to-cart lift
- +47%
- Median LCP
- 0.9s
- Median page weight
- 421KB
- Mobile CLS
- 0.01
DTC work is mostly a page-weight and template problem — we retire the third-party scripts that quietly bloat the cart, then rebuild the templates the brand actually uses.
-
03
B2B Services
Agencies, advisors, consultancies, and studios.
- Qualified-lead lift
- +54%
- Median LCP
- 1.0s
- Median page weight
- 447KB
- Pages per site, post-rebuild
- −41%
B2B services work is mostly an information-architecture problem — we collapse the taxonomy, rewrite the offer, and rebuild the contact step to be the shortest path on the site.
Six years, four numbers
The case for the rebuild, in numbers you can quote internally.
382
Client websites shipped since 2018
+64%
Average lift in lead-form conversion, first quarter post-launch
0.9s
Median LCP across the production fleet
4.97
Average client rating on Clutch, out of five
Aggregated, anonymized figures across 382 client engagements between 2018 and 2024. Lighthouse guarantees are written into every fixed-scope engagement; the same number in your contract is the same number we report here.
Working note from a client
“The first thing they did was measure our funnel — the rebuild came second. Six weeks later the site was faster than our staging environment, and three of the five tests they queued in week one are still running. We finally trust the data.”
Next step
See what we'd ship for your site, in 30 minutes.
Book a free strategy session and walk away with two things — a written conversion audit of your current site, and a Lighthouse snapshot you can hand to engineering on Monday. No deck, no obligation, no sales theatre.
- A teardown of your top three pages against the same framework we use on every engagement.
- A Lighthouse + Core Web Vitals snapshot with the three fixes that would move the score fastest.
- A blunt read on whether we're the right team for the rebuild — and if we aren't, who is.
30-minute video call · led by a senior designer or engineer · Mon–Thu, US/EU hours.